How to write the perfect Call to action

How to 18/10/2020 18:53

Digital marketing lives and dies based on the success of your Call to action (CTA).

Whether people will Bounce or Opt-out your Offer depends on your Call to action.

Knowing how to write a right Call to action that hooks your audience interest is the key to success.

The best way to motivate your audience for Call to action is by creating FOMO impact: this term means Fear Of Missing Out.

FOMO could trigger many human emotions.

Panic: if I miss out, I will not get this offer again.
Pride: I got it at a better price than others did.
Comparison: as all my friends have it, I should also buy it.
Curiosity: is it amazing? let's check it out.

Commonly used FOMO lines:

  • For a limited time only.
  • Available to the first 100 customers.
  • Order within 24 hours to avail of the discount code.

Words that trigger FOMO:

  • Last Chance.
  • Expires Soon.
  • Ends Tomorrow.
  • Limited Time Only.
  • One-Time Offer.
  • Limited Supply.
  • Only A Few Left.
  • Exclusive.
  • Secrets.
  • Special Offer.
  • Limited Spots.
  • Members Only.
  • Subscribers Only.

Call-To-Action For Instagram:


  • Like this post
  • Comment below
  • Save for letter
  • Follow Me
  • Tag a Friend
  • Turn On Post Notifications


  • Send Me A DM
  • Click The Link In Bio
  • Call Me
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  • Buy Now
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